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How to build your campaign structure

What does the guide contain?

The key to success in achieving the highest level of quality and optimization possible is to create a good structure for your campaigns and adgroups. With RocketROI's massive structure generator, it is possible to create a massive dynamic structure that allows you to reach the detail in each keyword and in each ad, but before generating it must be correctly planned. In this guide we are going to show you how to do it.

  1. What is a structure?
  2. Setting goals
  3. Feed Tags
  4. Structure example



Part of the success that your campaigns can achieve will depend on how you have configured the structure of the campaigns. When we talk about defining a structure, we mean defining how you will create your campaigns, adgroups, keywords and ads based on the information you want to show your target audience. For example, if you're going to create a single campaign with multiple adgroups inside, or multiple campaigns with a single ad group on each, how many ads per adgroup, and so on.