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Customizing your perfect algorithm

What does the guide contain?

Each type of campaigns or even products needs a specific configuration, so that the optimization offered by RocketROI technology is as accurate as possible. To configure the optimizer correctly, it is necessary to know its operation, as well as the parameters that it has. In this way, you can customize them according to the characteristics that are needed in each case.

  1. The optimizer
  2. Customize



The optimizer is one of the technologies developed by RocketROI that consists of the automatic and periodic regulation of the keyword bids that include the campaigns on which the autopilot is activated. Every day, the system reviews the CPCs of all keywords that have the optimizer connected, and through an algorithm that takes into account a series of variables and data, analyzes the behavior of the keyword in a given period.