Help Center Beta

Custom labels in your feeds

The key to building a perfect mass structure is to define in your feed those tags that allow you to reflect and combine all the information you want to show in your campaigns.



What is a label?

We could define a label as the name you give to a set of values or attributes of the feed. When designing the structure you must decide what information you want to include in the campaigns, and categorize it so that it is distributed in different labels.

For example, in a CSV file the label would correspond to the header of each of the columns that make up the feed, and will represent the title of each type of the value you are including:

In this case, the labels would be the following: id_rr, category, products, minimum_price and URL.

Instead, in an XML the label corresponds to each of the attributes you want to detail the item you are including in the feed:

Following the previous example, the labels in this feed would also be the following: id, category, product, priceMin and URL.

In your feed, you can include as many tags as you need to add information to Adwords. You can make one even for each Keyword, or for each advertisement you want to publish.

How should they be used?

When you configure the structure of your campaigns in RocketROI, there will appear several fields and you will have to edit so that the information you have uploaded takes shape in Adwords.

Each time you complete one of these fields and whenever possible, the system will show you just below the part where you must enter the text labels that your feed contains, so you can select which of them you want to use in this particular field (campaign name, adgroup name, keywords, text of the ads, etc.)

Suppose you are creating a new configuration using the feed from the previous example, which has the tags id_rr, category, products, minimum_price, and URL.

When you are in the section where you must type the name of the Adgroup, below the line of the text, all the labels that the system has detected in your feed will automatically appear as follows:


This way, you can decide if you want the name of the Adgroup to be a fixed text and write it manually (for example: Products), or if on the contrary you want to use the labels to define it.

When you click on one of the labels to include it in the field you are interested in, what the system will do is to replace the label that you have added for each of the values ​​contained in the feed when the structure is loaded in Adwords.

For example, if you want there to be an ad group for each product category, you have to select the category label, and at the moment of generating the structure in Adwords the system will replace the label Category for Accessories, Woman or Man. Therefore, 3 ad groups would be created, one for each value in the feed within the attribute Category.

On the other hand, if you want a group of ads for each type of product, you must mark the Product label, and in this case the system would replace that label with Watches, Belts, Sunglasses, Scarves, Gloves, Skirts, Dresses, Heels , Blouses, Ponchos, Sweatshirts, T-shirts, Shirts, Polos and Jackets. As many values as there are ​​within the Products tab in the Feed.

The same can be done when configuring keywords and ads, being able to compose a generic ad and adapt it for each item or product of your feed if necessary.

For example, you could define a title for an ad using the Products tag like this: {Products} at the Best Price!

Automatically when loading in Adwords, the label would be replaced by the same values as in the previous case, leaving the ad updated in one easy step to each of the products that you had included in your feed.

In all text fields you can combine both labels and written text as in this last example, or if you prefer you can edit it with just one of the two options, according to the structure that you have previously decided.


If you still have doubts, contact us!


Have more questions? Submit a request


Please sign in to leave a comment.